Engagement model
From intake to dealer drop
Six beats keep desks aligned — no numbered circles, just explicit handoffs.
Before Bridgen
- Launch decks balloon faster than dealer PDFs.
- Trainers invent adjectives legal never approved.
- Sell-through reviews become slide theatre without POS definitions.
- Creative refreshes arrive after fatigue, not before.
After model adoption
- One atlas ties claims to channel-specific language.
- Demo scripts include silent branches and offline paths.
- War room memos inherit finance-approved sell-through math.
- Micro-sprints exist for mid-campaign compliance edits.
- 1
Immersion workshop — inventory, gates, known dealer frictions.
- 2
Proof ladder build — PMM + legal + Bridgen narrative desk.
- 3
Rehearsal capture — audio/video per your HR policy.
- 4
Dealer pack drop — versioned PDF/INDD + distributor email.
- 5
Floor verification — optional mystery visits with photo rubric.
- 6
Retro memo — archive + lessons tagged for the next cycle.